Defining the mission, vision and values is essential for building an identity that impacts organizational strategy, as it informs strategic planning and serves as a reference for measuring results. The vision is above any objective and is practically the image projected for the future of our company's organization. Therefore, it must be shared and supported by all employees who already work or who will work there. But for this to happen, it is important that the vision is built together to effectively express and reflect the dreams of the people who are part of the company.
